About Me

I’m passionate about the way we can use technology to improve the way we live and work. It’s not about technology for technology sake but how it can genuinely make it easier to improve work-life balance, improve productivity, or help us to live a more sustainable lifestyle.

My background is mainly marketing in the technlogy industry. Over the last 20 or so years I have been involved with large multinationals, services companies, startups, systems integrators, and software vendors. I’ve developed a knack of looking at a technology from a consumer perspective and linking it to the business (or personal) outcomes it produces rather than the technology itself.


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