Many people automatically associate new technology with innovation, but this is not always the case. Here is a great case study from a winery in California that adopted an innovative and eco-friendly approach to solving a severe rodent and gopher problem. Instead of going the conventional route using toxic pesticides and traps they opted for a more natural solution.
They installed owl boxes near the vines to encourage barn owls to nest. The barn owls quickly took to the boxes and feasted on the rodents and gophers – and therefore solved the problem without any chemicals or sophisticated technology. A great story and a clear message that it is the innovation behind an idea that is important – technology is an enabler of innovation but should never be mistaken for a substitute.
- Innovation Versus Conservation? (andrewsullivan.theatlantic.com)
- Everybody’s Business: Innovation: It Isn’t a Matter of Left or Right (nytimes.com)
- Call for Papers – Journal of Innovation and Best Business Practices (kauffman.org)